Manage your communications

I’m trying to remember an old saying, and I can’t remember where or when I heard it… it goes something like this:

"Managing the communications after an event is almost as important as managing the event itself"

It relates to the fact that, in the absence of your communications, other people will gladly communicate their own perceptions of what happened for you(bad).  Ultimately, this will lead to an erosion of confidence in you or your department (worse).

I think that this saying goes hand in hand with another fine saying:

"Bad news never gets better with age"

It’s not just in times of crisis that communication is important – although that’s when it is critical.  I believe that, at all times you should:

  1. Be able to easily identify the stakeholders in relation to your role
  2. Create a communication plan for each ‘group’ of them
  3. Communicate early
  4. Communicate often

~ by D on December 13, 2007.

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